Website Redesign

Melt Bar and Grilled is an authentic Ohio establishment with multiple locations across the state. Each venue showcases exceptional gourmet comfort cuisine and an impressive selection of artisanal beers. However, Melt is more than just about bread, cheese, craft beer, music, and ambiance. It's the distinctive ambiance and culinary journey that make it extraordinary. Collaborating directly with proprietor Matt Fish and the Melt team, we reenvisioned their main website to serve as their virtual gateway, welcoming and distinctive like their physical establishments.

GOALS

• Boost sales and spotlight Melt’s dynamic ethos through captivating communication, imagery, and effective calls-to-action

• Elevate the menu experience by refining navigation, strategically incorporating calls-to-action, and showcasing the sandwich brand identity

• Simplify and structure website navigation to enhance user satisfaction

• Enhance website efficiency to bolster conversions and interaction

• Infuse moments of surprise and joy via illustrations, animations, and interactive components that echo the in-person dining experience

HIGHLIGHTS

• Sleek, adaptable design emphasizing mobile responsiveness

• Striking and user-friendly interface that captures the essence of the Melt brand

• Efficient and structured coding to optimize organic SEO potential and ensure rapid page loading

“Unforgettable gourmet comfort food. Incredible craft beers and cocktails. An always electric experience.” This sentiment encapsulates not only Melt Bar and Grilled as a dining spot but also epitomizes their website, digital platforms, and overall image.