Content Marketing

As Melt's designated agency, our primary focus centered around advancing the brand through inventive concepts and efficient marketing strategies. We were responsible for devising marketing blueprints that meld with Melt's commercial objectives, overseeing all marketing endeavors, delivering progress updates, and refining performance. In our role as the digital marketing collaborator, we consistently introduce fresh ideas and maintain transparent communication.

Strategy

• Researching and analyzing competitors

• Overseeing budgets for platforms such as Google Ads and Facebook Ads

• Managing accounts, monitoring performance, and delivering monthly reports

CreativE CONTENT

• Producing and editing photos and videos

• Developing print materials, illustrations, and conceptualizing merchandise designs

• Creating environmental graphics and digital signage

• Devising multimedia campaigns

• Crafting compelling copy and brand messaging

Activation and execution

• Executing and refining digital marketing strategies (emails, Google Ads, maintaining social media presence, local listings)

• Developing, maintaining, and refining websites and applications

• Handling media inquiries and coordinating promotional logistics