Recipe Website

Sitecore Experience Award

From the project’s onset, the goal was to provide customers an easy path to finding “trusted, achievable food solutions from inspiration through preparation.” Kraft Recipes and Comida Kraft are a multisite Sitecore implementation that leverages a large amount of external data and ten integrations with third party solutions to enhance customers’ discovery of delicious and nutritious recipes.

At the outset of the project, analytics indicated strong growth in mobile traffic, driving an adaptive design and a “mobile first” philosophy. In addition to mobile, users are able to interact with the brand and share recipes through different social media, including an integration with Pinterest, where Kraft has a very large presence.

The solution launched in May 2015 and performed flawlessly through the critical Thanksgiving period. Site traffic for the week prior to the holiday increased 60% over 2014, return visits by 47% and search sessions by 132%.  In addition, Kraft’s concurrent user peak increased 60% with no site crashes.

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