Entegris
Rebrand and Site Redesign
Pure Advantage
Entegris is a global company which provides yield-enhancing materials and solutions for the most advanced manufacturing environments. Starting in 2015, SR was engaged to redesign their website. This included merging multiple microsites into one site, through a phased approach where microsites and additional functionality were added on over time.
As with many B2B clients, their data was disorganized and content was minimal. Yet customers brought high expectations to the site, hoping for something more 'Amazon-esque.' SR worked closely with the client in reworking their taxonomy and facilitating the creation of attributes to be used for faceted navigation and information on the product detail pages. The technical solution combined AEM and Hybris, with AEM serving up pages like homepage, category pages, news, etc., and Hybris for product list, product detail, account, and checkout.
A Shift in Brand Position
Guiding Entegris through a brand evaluation, we helped reimagine their:
- Brand Values
- Tone of Voice
- Tagline
- Color Palette
- Photography
- Design System
Interaction Design Concept
A fully responsive site, developed across all breakpoints. Adobe Experience Manager and SAP Hybris implementation.
Consolidating a Complex Business into a Simple, Singular Experience.
Streamlined taxonomy, responsive design, E-commerce catalog, and Content Authoring Considerations for over 80 templates and 277 designs.
