NATIONAL LOUIS UNIVERSITY

Digital Media

As one of the most diverse universities in the Midwest, National Louis University helps students of all ages and backgrounds achieve their personal and professional goals.

SERVICES INCLUDED

  • Rebranding support and collaboration

  • Homepage redesign

  • Responsive landing page design

  • Paid and social advertising

 
 
 

Creating a Unified Experience

The main goal for the homepage redesign was to unify all of the colleges under one NLU brand identity.

We simplified the user experience by creating clear calls to action and pulling the most important information higher up on the page.

 

Focusing on the Student

Using heat-mapping analysis, we optimized the page content, bringing forward the most engaging content and re-envisioning it under new branding.

 
 

Rebranding Support and Collaboration

We worked closely with NLU and their partners to incorporate their new branding across the student journey to ensure the experience was connected and consistent.

 
 

Consistency Across Brand

NLU’s new branding was carried into supportive paid and social advertising, tying their new look and feel into the design of all assets

Results

  • CTR +60% (.46% to .73%)

  • Cost per conversion -22% ($176 to $136)

 

Acquiring Kendall College

After acquiring Kendall College, we quickly supported NLU by creating a responsive landing page that aligned with the new visual direction that was under development.

 
 

Expanding Awareness

In order to create a more consistent awareness campaign, we expanded upon the Kendall brand guidelines and created paid and social advertisements that were unique to Kendall, but aligned more closely with the overarching NLU brand.