Central Michigan University College of Medicine

Serving Multiple Diverse Audiences

Through interviews and user behavior heat-mapping, we identified four unique audiences that the College of Medicine’s website needed to address. The homepage needed to serve as a gateway to information for these audiences, as well as highlight the prestige and unique mission of the college.

Requirements

• Responsive

• Templatized

• CMS-friendly

• Accessible

Find a Doctor

CMU Health, a parallel site to the College of Medicine, needed differentiated, but consistent branding to that of the college, with the added focus on a Find a Doctor tool. We mapped out and designed an easy-to-use, responsive interface with search and filtering functionality to make it easy for users to find the local care they need.