Dave Berman

Strategic Creative Director
with a proven record of developing integrated campaigns for nationally and globally recognized brands.

 
 
 
 
 
 
 
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Creative Strategy

Focus on ideation and strategy development in the B2B and B2C spaces. Award-winning graphic design with an emphasis on brand messaging,  identity creation and cross-platform implementation.

 
 

Management

15+ years managing creative teams in deadline- and results-driven environments, assisting in new business development, leading creative pitches and forecasting and coordinating production schedules.

 
 

Means

Mac OS, Adobe Creative Cloud, Sketch, Adobe Acrobat Professional, Microsoft Office, Whiteboards, Sticky Notes, Sharpie Thin-tip Markers, thesaurus.com, a smattering of AI, Cordial Communication and Elegant Articulation

 
 

words

You can’t wait for inspiration, you have to go after it with a club.
— Jack London
No matter how hard you push the envelope, it’s still stationery.
If you really want to hear about it, the first thing you’ll probably want to know is where I was born, and what my lousy childhood was like, and how my parents were occupied and all before they had me, and all that David Copperfield kind of crap, but I don’t feel like going into it, if you want to know the truth.
— Holden Caulfield
I think you’re missing the point here Bob, we’re about to throw you off a cliff and see if you can fly.
— Larry Mann, The Big Kahuna
 
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Visuals

My passion lies in defining complete brand experiences.

View featured projects or keep scrolling for a glimpse into my portfolio of work—spanning across digital and print, through a range of categories: from identity and brand messaging to advertising and social media to packaging and environmental design—truly integrated efforts.